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| TECHNOLOGY FOR PEOPLE international competition |
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| Why "Technology for People"? New products are often developed solely on the basis of technological feasibility. Far too often, the user is ignored and it is not until the technology has been fully developed that we begin to consider the user's situation and needs. How can we encourage greater attention to human interests during the development process? How do we encourage developments within information technology, which are more in tune with human interests and needs? The Danish telecommunications company SONOFON has thrown down the gauntlet to students, researchers, engineers, etc. - inviting them to enter an international competition that tries to answer some of these questions. The "Technology for People" competition is part of SONOFON's efforts to promote technological developments which are more in tune with the interests and needs of the users. Information technology must be developed for people. It must be easy to use and access has to be for all. SONOFON hopes that this competition will generate public debate about how users' interests can be transformed into a significant driving force for the technological process. Objective The objective of the "Technology for People" competition is to promote the development of user-friendly information technology. The entries will serve as inspiration for SONOFON's own development of user-friendly information technology. Rules A submission may contain a variety of content and does not have to be of a certain academic standard. The entrant(s) must: Consider how best to develop information technology based on human values and needs by presenting: Either a specific piece of technology, a specific design or some tangible interface with a written explanation of how it is based on human values and needs And/or a written proposal for a specific information technology, a specific design or a specific interface that underpins human values and needs And/or a written submission about which human values and needs should form the basis of new information technology Entries may be based on a variety of perspectives: Technological Philosophical/humanist Sociological Design SONOFON aims to encourage different disciplinary groups to co-operate in developing solutions. This is not, however, a precondition for entering the competition. Entries may also be based on a new, better defined or more focused view of human nature, which may be necessitated by the way in which technology develops. All submissions must be accompanied by the following information: Project title Name, title/academic position of entrant Contact name Address Telephone number Fax number Description of the constituent parts of the submission (e.g. "5 pages of text and 1 model") Criteria SONOFON's "Technology for People" competition has a definite interdisciplinary aspect and encourages researchers and students from technical subjects to co-operate with researchers and students from the humanities, the social sciences and design disciplines. Entries do not have to be submitted by groups of people from more than one academic discipline. However, they will be assessed on the basis of the presenter's ability to explain the project in an interdisciplinary manner. Prizes Submissions will be assessed by a panel of judges and the three best will win: 1st prize, $15,000 2nd prize, $10,000 3rd prize, $5,000 The three winners will be invited to receive their prizes at a ceremony in Denmark. SONOFON will cover any costs incurred. Entrants The "Technology for People" competition is open to everybody, irrespective of age, education/title and nationality. The competition is arranged in: Argentina Australia Belgium Canada China Czech-Republic Denmark Finland Germany Greece Iceland India Israel Italy Japan Jordan Mexico Netherlands New Zealand Norway Peru Poland South Africa Spain Sweden Switzerland United Kingdom Uruguay USA Judges The competition will be judged by a broadly based panel, which will evaluate every single submission. The judges may choose to call on expert opinion. (The list of judges is in preparation) The panel consists of: Jørgen Lindegaard, President, CEO, GN Great Nordic Birte Weiss, Minister of Research, The Danish Ministry of Research and Information Technology Karin Retvig, Sector Chairman, The Union of Commercial and Clerical Employees in Denmark Hans Peter Jensen, Rector, Technical University of Denmark John Hughes, Professor, Lancaster University, USA Majken Schultz, Professor, Copenhagen Business School, Denmark Peter Schütze, Chairman of the Executive Board, Unibank A/S, Denmark Anssi Vanjoki, Senior Vice President, Nokia Mobile Phones, Finland Jens Bernsen, Managing Director, Danish Design Centre, Denmark Deadline and submissions The "Technology for People" competition was announced on 2 January 2001. The deadline for submissions to the competition secretary is 22 March 2001 at 12.00 midnight. Submissions should be sent by e-mail or post to: Brinkmann & Image Selskabet Bredgade 71 DK-1260 Copenhagen K Denmark sonofon@brinkmann.dk All packages and e-mails should be marked "Technology for People" Enquiries If you have any questions about the competition, you are welcome to send them to sonofon@brinkmann.dk att. Louise Fjendbo Jørgensen. Publicity One of the aims of the "Technology for People" competition is to generate public debate about the way in which information technology ought to be developed in the society of the future. As a result, the winners must expect public interest in the prize-winning submissions. They will, therefore, be publicised widely. All other entries will be treated anonymously by the competition secretary, which is Brinkmann & Image Selskabet. The secretariat will register the submissions and present them to the panel of judges anonymously. Names will not be made public until the winners have been chosen. Web: http://www.sonofonkampagne.dk/technology_for_people/ |
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