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| THE RED DOT AWARD: COMMUNICATION DESIGN |
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| The red dot award: communication design competition is the continuation of the German Prize for Communications Design (DPKD) competition. The red dot award: communication design 2001 and the red dot award: junior prize communication design 2001 comprise a competition, a yearbook entry, a special exhibition and associated public relations activities. The red dot: grand prix in the red dot award: communication design competition worth 10,000 euros is awarded by the Design Zentrum Nordrhein Westfalen. The winner of the red dot: junior prize receives a prize of 2,500 euros. The event is organised by the Design Zentrum Nordrhein Westfalen (hereinafter called "the organiser"), which is the contractual partner of the individuals and companies participating (hereinafter called "the participants").The location for the event is the Design Zentrum Nordrhein Westfalen in Essen. Subsidiary presentations may also take place at other locations both in Germany and abroad. Entitlement to enter Designers, agencies, design studios and clients for works of communication design from anywhere in the world are invited to enter the competition. Individuals, workgroups, businesses in trade, industry and the service sector, agencies and institutions are all entitled to submit entries. All kinds of contract work in communication design in any design technique which were completed in the period from 08 May 1999 to 08 May 2001 can be entered. Entrants can submit as many works as they wish. Awards Four awards are made in the "red dot award: communication design": red dot: grand prix for the most outstanding achievement in all categories worth 10,000 euros. red dot: best of the best for the best works in the individual categories red dot for the outstanding works in the individual categories red dot: junior prize worth 2,500 euros for the most outstanding student work Assessment criteria Degree of innovation Design quality Formal aesthetics Comprehensibility, breadth of message and functionality Symbolic and emotional content Ecological soundness Impact Categories 1 Advertising TV or film spots, advertisements, campaigns, posters, brochures, sales prospectuses, catalogues, others 2 Corporate communication Business materials, corporate image, logos, exhibitions and trade fairs, self-presentations by agencies, others 3 Financial communication Going Public: advertisements, image brochures, sales and flotation prospectuses, web sites, TV spots and video films Being Public: annual and quarterly reports, ad hoc bulletins, web sites, online advertising, public/press relations work, others 4 Product communication Packaging, product graphics, instruction manuals, labels, others 5 Public areas Leit- und Orientierungssysteme, Signets und Piktogramme, Elektronische Informationssysteme, Informationsdisplays, Sonstiges 6 Printed valuables Cheque cards, telephone cards, postage stamps, certificates, securities, banknotes, others 7 Television and electronic media Broadcasting station images, programme title sequences, computer graphics, trailers, animations, others 8 Culture and sport Posters, invitations, catalogues, event images, signets, exhibitions, others 9 Publishing Books, magazines, cards, CD and cassette covers, diaries, illustrations, others 10 Multimedia CD-ROMs, CD-Is, screen designs/home pages, interfaces, navigation systems All the works are to be sent to the following address: red dot award: communication design Design Zentrum Nordrhein Westfalen Gelsenkirchener Strasse 181 / Zollverein D-45309 Essen Closing date for entries: 3 April 2001 More info: http://www.red-dot-award.com/english/rda/cd/index.html |
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