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| LG ELECTRONICS DESIGN COMPETITION LG Electronics, Inc., Republic of Korea |
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| History LG Electronics is the original consumer electronics, communications & household appliance company of South Korea. Founded in 1958, it is a 50,000 strong global organization, active in 180 countries, forging digital solutions for the home, office and mobile environments. The LG Electronics Digital Design Centre is the corporate headquarters of design; based in Seoul; it is complimented by satellite studios in Dublin, Ireland (1991), New Jersey, USA (1993), Tokyo, Japan (1994) and Beijing, China (1998). In accordance with our our millenium vision "Digital LG", this corporate network is dedicated to the improvement of people's lives through bridging the creative power of design with digital technology. Business domain Consumer electronics & home entertainment, home appliances, and computing & mobile communications. SPONSORED BY Consumer Union of Korea Korea Institute of Industrial Design Promotion ENDORSED BY ICSID (International Council of Societies of Industrial Design) THEME "The Digital Bridge to the Human World: USER-First Design". The digital age allows for the first time the realization of truly human-centred products; adaptable, intuitive, and intelligent. Design will be instrumental in the cultural assimilation of digital technology, because it is the primary way of experiencing it in everyday life. In this context we invite proposals for smart, innovative products that re-create living by exploring the interaction between digital technology and human values. 'USER-First Design' is corporate design policy which defines four criteria for judging entries: User-friendly: A user-interface which is acutely responsive to the user's needs; and allows intuitive understanding of the product's function. Solid: The integrity and completeness of the design concept; it's realization not only in overall form, but also in the resolution of detail. Expressive: The language and meaning of form; the originality and aesthetic flair of the design concept. Reflecting lifestyle: Design that explores pragmatic needs as well as issues of identity and aspirations in contemporary life. Digital technology is a catalyst for change promising untold possibilities for progress and enrichment of human life in the information society of the 21st century. ENTRY FIELD Home Network Living Network - Home Appliance (Refrigerator / Cooking Appliance / Air Conditioner / Washing machine / Vacuum Cleaner) - A/V Media Network - Home Theater (D-TV / PDP / LCD / DVD /Flash Memory Device) - Web & Computer (Notebook / Web Terminal / Video Phone / Internet Kiosk) Mobile Network Personal & Mobile Network - Future Phone (PCS / Cellular / Smart Phone / IMT-2000 Terminal) - Post PC (Web Pad / PDA / HPC) The LG Electronics Design Competition is committed to excellence and originality of ideas which can be seen to meet consumer needs within a timescale of approximately three years. PRIZE Awards Grand Prize : US 20,000(1) Gold Prize : US 10,000(1) Silver Prize : US 5,000(2) Special Prize : US 2,000(1) Bronze Prize : US 2,000(3) Award of Excellence : US 300(23) worth prizes. Honorable Mention : (150) Grand, Gold & Silver Prizes additionally count in favour of entrants who subsequently seek employment at the LG Electronics Digital Design Centre. All prize winners will be notified of and invited to the Award Ceremony in Seoul in October 2001. ELIGIBILITY FOR ENTRY Either as individuals or groups, students and professionals in the field of design. EXEMPTIONS Any entry found to violate these entry regulations, and/or found to plagiarize an existing design, or be in breach of any existing copyright or design registration, will be disqualified, even if deemed to have won a Prize. OFFICIAL LANGUAGE English and Korean will be used for the Competition. ITEM FOR PRELIMINARY JUDGING Applicants must apply no later than June 15th, 2001. Note that all items for Preliminary Judging may either be submitted on-line (www.lge.com/design) or sent by regular mail to the appropriate Secretariat for your region. You will need: 1. Completed Application Form: either complete this on-line (www.lge.com/design) or send it by regular mail. 2. Renderings/illustrations: these must include clear and fully detailed views of the design concept; they must show the designer's intent and explain how the product works. Excellence of visualization and communication is paramount; as the selection for the Main Judging will be based on these images. Either send them on-line or by regular mail, as follows: * On-line - use the following file attributes: Images: JPEG (*.jpg) file format, minimum resolution: 100dpi (dots per inch) Maximum image size: A1 (849x594mm), landscape layout. * Regular mail - please conform to the following: Not more than four A3-sized (420x297mm)-display panels; comprised of paper mounted on (max) 5mm-thick foam backing. The display configuration is flexible; please indicate desired layout in the appropriate diagram on the Application Form. 3. Technical Drawings: should contain assembly views, dimensions, and specifications for colour & finish, etc. to enable a mockup to be made of the design concept. * If sending on-line - use AutoCAD (*.dwg) or DXF (*.dxf) format. * If sending by regular mail - use either A1 or A0-size plotted sheets, with completed identification stickers on back - no identification on front. NB: please note that whether sent on-line or by regular mail, completed entries must not show the applicant's signature, initials, or any other identifying mark or logo; either within an on-line image or on the front of any display panel or technical drawing. For regular mail entries, please complete the stickers supplied with the application form and attach to the back of each panel and drawing sheet. CLOSING DATE Registration Please register your intent to enter the 2001 LG Electronics Design Competition no later than May 15, 2001. You may register on-line, by fax, or by letter; a standard form is not mandatory although we do require your name, address, telephone & fax numbers, the name of your school, college or organization and which Entry Field you wish to enter. Judging Entries, which pass the Preliminary Judging, will go forward to the Main Judging, for which a 3D mock-up will be required. Successful applicants will be contacted and may submit a model of their own making, otherwise a model will be made from their technical drawings at the company's expense. Clarification of detail may be requested as appropriate. Publication of results The Results of the Preliminary Judging will be mailed in August, and those of the Main Judging in September. EXHIBITION All entries from the Main Judging including Prize winners will be placed on public exhibition at the Seoul Arts Centre Exhibition Hall, from October 8 through October 14, 2001. All Prize-winning entries will be included in the display; if applicants wish their entries to be witheld from exhibition and publication, they must state so clearly on the application form - see Remuneration & reproduction rights below. RETURN OF ENTRIES Display panels will not be returned. Mock-ups submitted by applicants will be returned if clearly requested on the application form, though this will be after the Exhibition if the entry wins a Prize or Honourable Mention. INQUIRIES For further information and application forms, please contact the Secretariat office nearest your region: LG Electronics Corporate Design Center 679 Yoksamdong, Kangnamku, 135-080, Seoul, Korea Phone : +82-2-2005-3107 ~9 Fax : +82-2-2005-3114 ~ 5 LG Electronics Design Tech Red Oak House South County Business Park Foxrock Dublin 18, lreland Phone : +353-1295-9380 Fax : +353-1295-9390 LG Electronics Design America 1000 Sylvan Avenue, Englewood Cliffs, New Jersey 07632, U.S.A Phone : +1-201-816-2030 Fax : +1-201-816-2109 LG Electronics Design Japan Phone : +03-3837-8031 Fax : +03-5818-5728 LG Electronics Design China Phone : +6461-2652~4 Fax : +6461-2644\ http://www.lge.co.kr/design lgecompe@lge.co.kr lgecompe@lge.com |
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