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| 2003 BRAUNPRIZE INTERNATIONAL DESIGN COMPETITION |
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| The objective of the BraunPrize The BraunPrize seeks to promote the work of young designers from all over the world, to recognise the work of design schools and to help develop a greater appreciation of the factors and criteria which make for good product design. Furthermore, it serves to make the ingenuity and creativity of young designers accessible to the public and to provide a link between young designers and industry or potential clients. Prize money The winner of the BraunPrize will receive EUR 11,000 in prize money or a (paid) six-month internship in the Design Department at Braun. Another EUR 14,000 of prize money will be shared by the other finalists. The number of finalists will be determined by the BraunPrize Jury. The total prize money amounts to EUR 25,000. The best entries will be presented in the travelling BraunPrize Exhibition and will also be published in the international press and on the internet. The travelling exhibition seeks to provide an insight into current trends in design and design training around the world. Call for entries As always, participants in the BraunPrize competition are entirely free to choose their own product ideas and are not restricted to products from the consumer goods sector. The BraunPrize is entirely independent of the Braun product range. The BraunPrize places great emphasis on people as the focus of product development and therefore on product concepts which represent real innovations in design and technology and which help people in their everyday lives - in the home, at work or school, during sports and leisure activities or in the context of health and healthcare. Please note that software and media design concepts are excluded from the scope of the competition. The jury assesses all the product concepts submitted in accordance with the following criteria: Design - every aspect of the product's design is considered. Technology - how convincingly the product performs its function. Usability - the benefit which the product provides for the user. People must be seen to be both the inspiration for the product concept and the focus of its realisation. The following additional factors are also taken into account during the assessment process: A thorough analysis of the assumptions on which the product is based. The social relevance of the product idea. The environmental compatibility of the product concept. Its feasibility with regard to processes and costs. As the best projects will be shown in an exhibition, the quality of the design model is another important factor, as is the clarity and quality of the presentation of the project. Along with the quality of the design, innovation and practical usability are prerequisites for success in the BraunPrize competition. In addition to innovative ideas, intelligent redesign concepts will also be considered. Jury Peter Schneider, Director Corporate Design, Braun Rainer Silbernagel, Director New Product and Project Engineering, Braun Anne Stenros, Managing Director - Design Forum Finland (DFF) Alexander Manu, Principal, Axis Group International The BraunPrize is supported by ICSID (International Council of Societies of Industrial Design). The BraunPrize is supported by "Deutschen Designer Club". Judging The judging process takes place in three stages. In the first stage, the 4 jury members assess the projects on the basis of design sketches, photographs of the design model, technical drawings and a project description. About 40-50 entries will be selected for the second stage. The design models are requested for the second stage of judging as they will form the basis for the jury's selection of the finalists who will be invited to the BraunPrize Forum where the overall winner will be elected. It is also at the second stage that the jury selects additional outstanding projects for inclusion in the BraunPrize Exhibition. In the third stage, which takes place at the BraunPrize Forum, the finalists present their projects to an invited audience made up of representatives from the design sector as well as figures from the worlds of industry, technology and the media with a special interest in the field of design. The overall winner of the 2003 BraunPrize will be selected on the basis of the votes cast by the guest jurors attending the Forum. Entry conditions The competition is open to all industrial designers around the world, who are still studying, or who completed their studies after March 8, 2000. The closing date is January 31, 2003. All the necessary documents must have reached Braun by this date. Designs must not have received an award in any other competition at the time that they are entered for the BraunPrize. Participants are responsible for applying for legal protection for intellectual property. Commercial rights to the designs must not have been transferred to a third party at the time that they are entered for the competition. The copyright and right of use belong to the participant. The legal regulations governing intellectual property rights shall apply. The documents submitted will be treated in confidence. By signing the entry form, participants declare their acceptance of the entry conditions, that they own the copyright for the project submitted. They also consent to the publication of material associated with the project submitted and with the persons involved, to making the design model available to Braun (if their project is selected for the BraunPrize Exhibition) for the duration of the period during which it is required for the travelling exhibition. This period shall not exceed 6 months from the date of the Award Ceremony. How to enter Please submit the following documents for the first stage of the competition by conventional mail/courier or by e-mail/on-line upload: The completed entry form (bearing your signature if you are submitting your entry by conventional mail/courier). Sketches, photographs of the design model, technical drawings and a project description. These documents may be submitted in German or English. Video cassettes and CD-ROMs may also be submitted to complement the other entry documents. Please note: if your entry is selected for the second stage, you will have to submit a physical design model. A short summary (1 chart) in English which explains the concept and the innovative features of the design. This item, which com plements the other entry documents, is a great help to the international jury. Please send your entry documents in an envelope marked "BraunPrize" to: Braun GmbH Postfach 1120 D-61466 Kronberg or to the following e-mail address: entry@braunprize.com (A registration number is required when submitting entries by e-mail/on-line upload.) Further information and the entry form can also be found in "Enter here!" on this website. If you have any questions or wish to order an entry form, please send an e-mail to: info@braunprize.com or call the BraunPrize Hotline on: +49 6173 30-2266 Entry by E-Mail Entry by conventional Mail The closing date is January 31, 2003. Closing date January 31, 2003 All the documents for the first stage must have reached Braun by this date. |
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