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5th
International Festival for Architecture in Video |
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introduction program - dates - authors - works - exhibitions partners credits previous editions mailto |
 Blanca Castañeda Classified Ads Espana 1999, 7’30” The future of a city is its people. The city is not just the built environment or the infrastructure that supports hundreds of thousands of people living together in any given space, but also the energy and stamina produced by all combined factors. This project started as an intent to find an alternative way of mapping the city of Boston, tracing its transformations in that "space" which is not so physically evident. The "Classified Ads" section of a newspaper tells a great amount of information about the city they belong to, although each advertisement seems to be very succinct. It is necessary to trace the printed phone numbers -usually the only information that ties the abstract advertisement to a geographical site- and map them, relating different activities to a specific area of Boston. In such an apparently conservative city, it is interesting to notice the phenomena going on behind the ordered Victorian facades, which reveal upbeat people, fashionable uses or new activities that shape the future of the city, passing seemingly unnoticed. This sequence of videos is part of an interactive CD-ROM, which has as its interface a newspaper; the user can read it, choose a piece advertisement and animate it, launching a short video. The videos wander around different environments, scouting with curiosity and revealing within their structure, which part of the city is staged. Blanca Castañeda was born in Veracruz, Mexico, 1971. She has studied at Texas A&M University, in 1991-92. She obtained a Bachelor of Architecture at the Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico in 1993 and a Master in Architecture at the Harvard University in 1999. She gained professional experience with TEN Arquitectos (Taller de Enrique Norten Arquitectos) and HOK (Helmuth, Obata & Kassabaum), in Mexico City. She won professional Awards, including a Honorary Mention in the IV Mexican Biennial of Architecture, 1996; the Architecture Award from the National Fund for the Arts and Culture in Mexico, 1996; and a Honorary Mention for the Poster Design of the XXVIII International Film Forum of the Film Institute of Mexico, 1995. Her work has been exhibited in collective and individual shows, such as "Multimedia: Classified Ads" at the Harvard Graduate School of Design;"Bilbao: Los Márgenes de la Ría" at the Museo de Bellas Artes de Bilbao, Spain; "<C> Bar" at the Harvard University Graduate School of Design; "Creación en Movimiento" at the Carrillo Gil Contemporary Art Museum in Mexico City and six other states of Mexico; "IV Mexican Biennial of Architecture" at the Federación de Colegios de Arquitectos de México and "Poster Designs" at the National Film Institute in Mexico City. She has taught at the Escola Superior d´Arquitectura; Universitat Internacional de Catalunya in Barcelona, Spain and at the Instituto Veracruzano de la Cultura in Mexico. She currently lives and works in Barcelona, Spain. |
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