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5th International Festival for Architecture in Video
THE FUTURE AND THE CITY
international architectural conference > November 30 - December 3, 2000

exhibitions > November 30 - December 17, 2000




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Jana Braniselj
Concentrate
Faculty of Architecture, University of Ljubljana (prof. Hrvoje Njiric)
Slovenia 2000, 48’

The project is based on a commercial advertisement for an architectural proposal for Ilirija, a part of a city park in Ljubljana. The location is meant to contain sport facilities and plays a vital role in organizing the urban condition. It is like an incubator of the needs of future people, whose duty is not to subject the park area to their rules, but to let it circulate through the city life. The “Concentrate” skyscraper rediscovers the landscape, it reveals another horizontality, another view on vanishing nature. Its elevation attracts the users of this open space, located right between the city center and its green areas. They are no longer inhabitants in the traditional sense of the word; they are more like people who concentrate their mind. They are aware of the entirely new forms of subjectivity. People talk of a seriously mutated world that never existed on this planet before. And it is not just ideas. It is new flesh. The cyborg age is here and now, everywhere there is a car or a mobile phone. Being a cyborg is not about how many bits you have under your skin. It is all about you going to the gym. And this is the place that will suit your daily requirements for you, your body, your family and your car. All in one spot. Here you will feel everywhere and nowhere. Though the project is utopian in an obstructive social reality, its size should not be frightening. “Concentrate”'s large scale is fixed, but its smaller scale interior structures are flexible and offer different services. “Concentrate” is exaggerated in its form: this is why its truth lies in its very negativity that pervades the images of harmony. There is no clean nature opposed to the city center, which is more and more becoming a landscape with a diversity of functions. “Concentrate” is coming up to you, just the moment your phone rings.

Jana Braniselj. She was born in Ljubljana, the capital of Slovenia, on the 31st of January. She finished the primary school in her hometown Cerknica, then moved to Ljubljana and obtained her “A levels” there. After that she started studying architecture. She enrolled in the faculty of Architecture in Ljubljana in the academic year 1994/95. She thinks to be really suited to this profession: she likes to face technical problems and solve them in an aesthetic way. She is also improving her knowledge by taking part to workshops concerning architectural and urban problems. She does not only want to study these questions, but also to draw public attention to what is happening around them. This year she is enrolling in the IX Semester in the Faculty of Architecture in Ljubljana. Her diploma dissertation considers momentary problems with the main bus and railway station in Ljubljana.
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