HEINTZ-KEHR & ASSOCIATI, FLORENT ROUGEMONT. Conceptual diagram for a new kind of commercial complex

[in italiano]

1. Stretching from 50 000 m2 to 75 000 m2 on the 200 000 m2 complete carpet.

2. Voids introduce urbanity, variety and multi-orientation to any context and access condition. They restore the 50 000 m2 program and shape a gruyere strategy.

3. Voids atolls offer support to any event or agreement desired. (whatever their form are).






4. The concept can be adapted to all size (1 2 or 3 atolls), or kind of context (square rectangular or distorted), like a wall paper of urban spread metapolis figures. His form is always familiar, pleasant and reassuring. Each composition can be different but is similar.







5. On the border lines, the S and M shops develop their windows in between the different entries, along the interior galleries and the external “vitrines” facades.

6. The main accesses, connected together, converge to the XXL main entry, and organize the inside streets and squares under the natural light of the linear sky dome. An abundant greenery follows the galleries.

7. The combination of the Swiss cheese form, and the inside traffic figure, produces an urban scheme.

8. Where the L and XL central blocks are partially and with opportunity surrounded by the S and M shops to provide varied atmospheres: 

XXL 20,775 m2 (12,000+5,775+2,000+1,000) 
L, XL 12,775 m2 
S, M 9,044 m2 
GALLERIES 6,858 m2 
TOTAL 49,452 m2

9. The strategy of the urban Swiss cheese produces a high quality atmosphere. It comes from the mixture of sizes and the diversity of the commercials offers. It refers to the image of the old city center, squares, streets, angles, curves and human scale are in harmony, in a synthetic and efficient comfortable and natural lighted collective space. The concept can be developed punctually on a vertical two stories direction, particularly for the central block units and the offices.

10. The XXL is divided in more or less 4 main zones : food, leisure, house, body. Its border lines develop new services, provided by the XXL diversification. The ring is composed of smaller units for children facilities, travel agencies, insurance and credit offices, beauty institutes, health advising, food information and education...

11. A traditional metallic structure grid is partially replaced by concrete walls when the urban pattern doesn’t fit the grid. These walls are mainly shop separations or technical rooms. The facade is half glass (S, M, L, XL windows), and half photo illustrated transfers on steel or polycarbonate panels. These various images are free of imagination or adapted to local situations. The advertising are on the top of the facade but perpendicular, in order to reinforce the urban street feeling.

12. The parking field of 3300 cars surrounds the Auchan Gruppo Rinascente on 3 sides, he is plugged in by the middle from the main road. A specific truck access links directly to the back stage platform. The different entries to the building and the atolls can be adapted, extended or reduced, in response to the local requirements.

Auchan Commercial Complex

This project, done for the International competition organized by l'Arca and Auchan was the opportunity to develop a new concept for commercial spaces by questioning the implications of Bigness on design and urbanism.

Cabinet d’Architecture et d’Urbanisme Heintz-Kehr & Associés Strasbourg 
Florent Rougemont architect. Rotterdam 
Strasbourg, January 2001.
Anne Sophie Kehr
Georges Heintz
Florent Rougemont
Anne Sophie Kehr and Georges Heintz are partners in Cabinet d’Architecture et d’Urbanisme Heintz-Kehr & Associés, together with Jacques Hondelatte since 1998. They live and work in Strasbourg, France.
Georges Heintz was born in 1959 in Strasbourg and studied architecture at the Architectural School of Strasbourg from where he graduated in 1984. He opened his own agency in Strasbourg in 1987. From 1985 to 1992 he was a member of OMA and is since 1994 the president of the International Forum of Young Architects. He is also teacher for the International Studio at the Architectural School of Strasbourg.
Anne Sophie Kehr was born in 1972 in Strasbourg and is architect. After her graduation in 1998 at the Architectural School of Strasbourg, she became an associate of the Cabinet d’Architecture et d’Urbanisme Heintz-Kehr & Associés with Georges Heintz and Jacques Hondelatte.
Among the agency’s numerous projects and competitions, one notes remarkable achievements such as the new Sagos firm’s headquarters in Strasbourg, the Tanzmatten project, a multipurpose building in Sélestat designed in collaboration with Rudy Ricciotti , a secondary school situated in Lingolsheim, Strasbourg’s rock concert hall and the design of the Gaz de Strasbourg’s reception space.
Florent Rougemont was architect born in Grenoble in 1973. He graduated at the Architectural School of Strasbourg in 1998 and collaborated on several projects at the Cabinet d’Architecture et d’Urbanisme Heintz-Kehr & Associés. He lives in The Netherlands since 1999 and he currently woks for Nox in Rotterdam. He participated in different competitions, among others, the city, less aesthetics, more ethics for the 2000 Venice Biennale, Amphibious Living, Living Architectures for the 5th International Festival for Architecture in Video in Firenze and Architecture, Image and Emotions.

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