|
|
||
 |
||
 |
Young
Designers, Looking into the Future 2000 "Have you ever found yourself so intrigued, so fascinated by someone that you've wanted to create a pair of glasses that express exactly that personality, that culture, that lifestyle..." Spectacle frames are products that depend on the caprices of style and fashion and on the latest state-of-the-art technologies. They are marketed in a very open, competitive world market where a brand's craftsmanship and creativity are determining factors in their success. Les Lunetiers du Jura (Jura professional eyewear makers association), based in Morez near the Swiss Alps since 1796, is comprised of companies with a high degree of technological proficiency geared to an ever evolving international market. For them, design is a vector of innovation and creativity that contributes significantly to their achievements and to their corporate image. Competition Aim. By staging an international design competition, Les Lunetiers du Jura is providing students and young professionals an opportunity to demonstrate their talent and, we hope, to weave lasting professional relationships with eyewear makers. The competition is being staged in cooperation with the French Designer Centre Network. Objectives. Provide a showcase and a springboard for the most creative designers. Give students an opportunity to demonstrate their talents and skills using new and creative themes. Evaluate the creativity of young professionals interested in eyewear making and the frame and optics industry. Student Competition. Design students with at least a 2 year diploma are invited to participate. Criteria. The jury will assess the projects on the specific, creative and personal investment based on the following criteria: consistency between the product, the target population and intended use, adaptation to the functional and ergonomic constrains of users, and innovation - new techniques, materials or designs. Prizes. There will be three top prizes: 1st prize is 20,000 French Francs (3050 Euro) 2nd is 10,000 FF (1525 Euro); and 3rd is 10,000 FF (1525 Euro). Important dates. Deadline for registration is December 31, 1999. Project submission: March 15. Winners will be selected by May 27, 2000. Young Professionals Competition. Creative yet practical projects are welcome from young professionals up to 35 years of age. Criteria. Selection criteria will be the depth of creativity and discipline in professional decisions: consistency between the product, the target population and intended use, adaptation to the functional and ergonomic constrains of users, balance between cultural and social imperatives and economic and technical constraints; and innovation - new techniques, materials or designs. Prizes. There will be three top prizes: 1st prize is 30,000 French Francs (4575 euro); 2nd is 20,000 FF (3050 Euro); and 3rd prize is 10,000 FF (1525 Euro). Important dates. Registration deadline is December 31, 1999. Project submission: March 15, 2000. Twenty participants will be selected by the end of March and a full-scale model must be submittal by May 15. Selection of 10 winners will be made by May 29, 2000. The Jury. Matali Crasset, Designer, Matali Crasset Design, France, will chair the jury. Jury includes: Gabriele Pezzini, Designer, Pezzini Design, Italy; David Balkwill, Designer, David Balkwill Design, Great Britain; Marti Guiz¨¨,Designer, Marti Guiz¨¨ Design, Spain; Taeke Halma, Designer, Philips Lighting, The Netherlands; Ariane Orange, Stylist, Soci¨¨t¨¨ Poincarr¨¨, France; Henning Horn, Designer, Centre Design Stuttgart, Germany; Nathalie Laure Advielle, Optical Retailer , Grand Vision, France; Donato Coco, Designer, PSA, France; Sonia Perrod, Optical Retailer, France.The chairman of the jury reserves the right to award a special jury prize. Publication of results. Prize awards for both the student and young professional competitions will be made on June 29, 2000. Award winning projects will be exhibited at the SILMO (the International Eyewear and Optics Trade Fair) in Paris, biennial du design Saint Etienne France in October, 2000. Contact: Les Lunetiers du Jura Morez, France tel:+33 3 84 33 14 68 fax:+33 3 84 33 14 04 mail@lunetiers-du-jura.com |
|
|
||
