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6.
international festival for architecture in video |
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introduction
program -dates -authors -events partners credits previous editions mailto |
 Massimo Prevedello (FCL), Tutti, ITALIA 2001, 90" The video aims at representing the spirit of a new concept of office furniture. This is why we do not see offices nor furniture, but rather the representations of concepts that are highlighted by small sentences that dialectically play with images. They are concepts of space, of freedom, of those values man would like to have around him, also in the place where he works. "Tutti" is presented as the system that allows space to be freely built around oneself. The video coherently fosters the philosophy of the new brand name and its world, with people, architectural references, materials, colors, faces, actions. Things that are apparently remote from one another but, that are made coherent, thanks to the graphic strength of the brand; the little "bricks" that constitute it become a little bit like pieces of DNA that rebuild the biological chain of the clip. Few and scarce words reassemble exquisitely the vision "teaser" of "tutti": work architecture. FCL comunicazione is an agency in Bologna that specializes in image strategies for firms operating in the field of design and services. Rolando Dotti, began as an image consultant for fashion agencies, and today is art director of FLC comunicazione. As an advertising agent he is very attentive to changes in communication language and images. |
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